A Young Geographer's Insights into the Modern World

'Love Island' is undoubtedly one of this summers most watched programmes, but what is the philosophy behind it? 'Love island' is a reality show where people compete to be the best couple to win money. Although the idea is to find love, few apply for this reason alone. In philosophy this is called means to an end. You apply for a popular show to find love, to become famous, to win money and eventually to have a better life. This may be for some the supreme Good or eudaimonia.  Utilitarians foundation of their consequentialist moral theory is psychological hedonism. Psychological hedonism is the empirical idea that humans persue pleasure and strive to minimise pain. This in turn is the utility principle which is what contestants on 'Love Island' persue.  The contestants are often accused of playing a game in order to win the show and to discuss this we must first understand Kantian Ethics. In Kantian Ethics the emphasis is on the motive of the acti